Peter "Pete" Campbell (Vincent Kartheiser) is an ambitious young account executive whose father-in-law controls the advertising for Clearasil, a Sterling Cooper account.
Jeff Lipsky's "Mad Women" is a series of interminable monologues, two or three per scene. Nevada has no boundaries, and tells her therapist in a flirty way that she is "shallow": she remembers playing in a bathtub with 5 other children when she was a kid: "I was shallow ...Characters sit around, even during tense confrontations, and listen to each other talk without interruption. The plot of "Mad Women" is ridiculous, unmotivated and "shocking," but that wouldn't be an issue at all if there had been some attempt at style, or mood, or a point of view. There's mom Harper (Christina Starbuck), who has done jail time for conspiracy to commit murder (she planned to kill a domestic terrorist responsible for attacks on abortion clinics), and is now running for mayor of her town on an insane platform involving getting rid of the post office, bulldozing cemeteries and seceding from the nation. in the shallow end of the tub," she concludes (an example of the overwritten script).There's dentist dad Richard (Reed Birney), jailed for statutory rape (the rape took place in the bathroom at a Jackson Browne concert, while he was high on LSD). In one of the "maddest" scenes, Nevada comes on to her mother sexually, and the two begin a passionate affair. It's queasy and taboo, sure, but it could have shown the nasty no-boundaries underbelly of the high-achieving Smith family, but Lipsky is unable to manage such complexity.Elizabeth "Betty" Francis (née Hofstadt, formerly Draper; January Jones) is the ex-wife of Don Draper (who affectionately called her "Betts," or on occasion "Birdy") and mother of their three children, Sally, Bobby, and Gene.Her family home was in Elkins Park, Pa., and she graduated from Bryn Mawr College. She is the archetypal dissatisfied 1960s housewife, who dutifully turned her back on her education and professional career (as a model) to become a homemaker.